Francesca Geraci is a Neapolitan entrepreneur who has formed her experience in the world of art and relationships.
After completing her university studies in foreign languages and literature, she dedicates herself to entrepreneurship: first with the production of fine knitwear, then, cultivating her passion in weaving social relationships, she founded an events agency in her city.

After a pause of a few years, during which she devoted herself full time to being a mother, thanks to the constant support of her husband, opens the doors of Dayala6, an art gallery that, in a short time, becomes a point of reference for Neapoiltans.

The habit of the eye for art, the constant inspiration for the concept of beauty, the love for fashion , the attention to detail and the study of certain conventions do the rest: first an atelier for the production of tailor-made evening dresses, to dress the young Neapolitan eighteen
year olds, then the great pass In 2020, while the world is invaded by the covid19 pandemic, Francesca matures her idea: with the new brand that bears her name, the project takes shape. In the Naples showroom, in Via del Parco Margherita, she finally develops her concept of pure elegance in a key item of the female universe: the chemisier.